Scientists call the process of a smell evoking a familiar sensation; "olfactory retention". At Rica we simply call this "making memories".
Where does a memory live? Behind the ear, along the nape of a neck, atop the lips, following a sway of hips, they have so many hiding spots from where they can visit us anyplace, anytime.
We created our fragrances, in a variety of thought-provoking original scents, to help you to remember to never forget... to remember.